For anyone trying to grow a business, one of the first tasks is to map the competitive landscape. With a good understanding of the competition facing your company, you'll be able to spot and exploit opportunities as they develop. This workshop will help you draw and refine your map, beginning with your earliest efforts to plan your new venture and continuing for as long as you stay in business. Read More...

The purpose of the Collateral Plan is to define how you will provide potential and current clients, partners, the media, and the general market with information about your services and product offerings, as well as your experience and capabilities. In addition to educating, collateral establishes and reinforces a strong brand identity, through corporate messaging and imagery.
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By representing your organization in a consistent and meaningful way, you establish a promise and an expectation of your products and services in the marketplace, building trust and loyalty. This section steps you through the process of refreshing an existing brand, or creating one 
from scratch. Read More...

The purpose of PR section plan is to create company awareness in the press, the general populace, and business communities. Public relations efforts, particularly those resulting in press coverage, provide valuable promotion and validation from a third party source without the high costs associated with advertising. This awareness will be used to build the brand and to create credibility in the minds of clients.  Read More...

Press releases are often a misused part of the marketing mix. While you may be tempted to issue releases at will, you should seriously consider whether the release is really newsworthy or not. Cluttering the wire, or an editor’s in-box, with fluff doesn’t gain you anything. Remember the saying, “Garbage in, garbage out.” Well, if you send an editor enough useless information, it will get tossed—right along with newsworthy stuff.  Do yourself, and your editorial contacts a favor. Write clear, concise copy that tells a compelling and/or newsworthy story. The following tips provide guidelines for developing your copy.  Read More...

Understanding that a website if carefully crafted is your business’ most single cost effective marketing tool.  How will you guide it’s content, flow and information to ensure it is useful, compelling and effective among your consumers?  Let us show you how. Read More...